“Sue’s style is unique and entertaining — and very relevant to the challenges we face in our industry today. We would definitely consider Sue as a presenter for our future events, which to me is the highest compliment you can give a speaker.”
- Shelli Gardner, Co-Founder and CEO
Stampin’ Up!
Sue Rusch delivers transformational training, drawing upon her professional speaking expertise and deep insights gleaned from decades of leadership success. Sue’s leadership sessions blend 75% actionable training content with 25% motivation, leaving participants inspired and equipped to take action. She understands the practical challenges that leaders face daily, and her training is grounded in experience and authenticity. Her practical leadership experiences include building and leading a 1500-person nationally-recognized field sales organization, President of the National Speakers Association Minnesota, and she served as Vice President and two years as General Manager of Crayola’s party-plan division, Big Yellow Box by Crayola.
“Sue made an invaluable impression on our budding leadership team at our Leadership Conference by showing them that success does not happen by chance, it is a choice you make every day to move forward.”
- Britney C. Vickery, President and Co-Founder
Initials, Inc.
Sue’s one-of-a-kind training programs lead to positive improvements in attitude and action. She leads participants to connect daily decisions with the eight essential elements of the leader’s role, and to discover the joys of continued growth and success. Sue’s sessions leave leaders feeling refreshed, inspired, and focused on the steps to create measurable improvements in sales, recruiting, and leader development.
Most Requested Leadership Training Programs:
The Mindset of a Leader
This program, ideal for emerging through established leaders, takes a deep look at how a leader’s thoughts and actions contribute to team success.
- The eight essential elements of a Leader’s Role, and how to maximize effectiveness in all that leaders do.
- How to get leaders out of their own way and embrace their future success.
- Building the bridge from recruitment to retention.
- Simple steps to cultivate new leaders.
- Leveraging the power of community to drive team retention.
Create a High-Performing Team Without Losing Sight of Your Own Success
This program, ideal for established and upper-level leaders, explores the connection between choices, priorities, and growth.
- The eight essential elements of a Leader’s Role, and how they contribute to growth.
- The factors which contribute to a slow-down, and where to begin to reverse a trend.
- Success strategies for working with a leader team.
- How to get in touch and stay in touch in our increasingly electronic age.
- Reclaiming control over daily choices and priorities.
Intentional Leadership
This program, ideal for audiences of all levels, inspires leaders and emerging leaders to be more intentional about how to invest their time each day to create personal and professional success.
- The difference between building and maintaining, and how to convert intentions into business-building action.
- How to maximize time to create satisfying results. (This segment is enhanced by an advance exercise in which participants track a week’s time usage prior to the session.)
- The power of purpose, and how to refresh a ”why” on the journey to success.
- Where leaders get stuck, and how to avoid the pitfalls.
- Simple strategies to cultivate new leaders.
How To Create a Team Culture of Success
This program, ideal for leadership audiences of all levels, blends Sue’s proven leadership strategies with insights gained from her 2011 Retention Survey.
- Recognizing the difference between recruiting motivators and retention motivators, and how to use them to create upward trends.
- Simple steps to build the bridge from recruitment to retention.
- Performance Numbers: What to watch and why it matters.
- Leveraging the power of community, bringing team members together to celebrate, learn, and share.
- How to get in touch and stay in touch in our increasingly electronic age.
All Leadership Training Programs can be adapted to meet the timeframe of your event. Content can be edited for a one-hour mainstage session, or presented with depth and interaction at a half-day Leadership Workshop.
A Note from Sue Rusch
You already know the importance of cultivating enthusiasm for your leadership opportunity, and keeping leaders focused on continued growth. Yet, like many corporate executives, you may have encountered challenges as leaders waver from the proven strategies which create success. The “basics” of leadership success haven’t changed, but the way leaders approach businesses have shifted in our increasingly electronic age. If you want your leaders to refocus on the basics of success to propel themselves forward, these programs will make a significant and measurable difference.
If my expertise matches your business needs, let’s partner to create a program that’s right for you. Clients tell me they appreciate the extent to which I tailor my programs to match their unique needs. Tailoring, to me, is more than using your company’s terminology, product names, and company mission. It’s about getting to the heart of what’s keeping your leaders from reaching their highest potential.
Let’s work together to create lasting impact.





