“What a joy to have Sue share her insightful wisdom, expertise and inspiring message with Tastefully Simple. As one of our conference attendees shared; “Sue Rusch’s presentation was business-changing for me. OUTSTANDING! She should be an essential at every conference.”
- Theresa Moberg, Vice President, Training and Development
Tastefully Simple, Inc.
Sue Rusch delivers more than a keynote that is motivating. Blending 75% motivation with 25% actionable training, Sue creates memorable learning experiences that will leave your audience thinking differently about themselves, their businesses, and the steps they will take to create future success.
Sue holds the Certified Speaking Professional (CSP) designation, a measure of professional speaking excellence, yet clients continually comment on her down-to-earth and common-sense approach to business success. Weaving actionable ideas with insightful stories drawn from her experience as a $19 Million Sales Leader, Sue makes a powerful impact on National Conventions, Leadership Conferences, and Regional Sales Events.
Is your organization working hard to drive increases in sales, recruiting, and leader development? Partner with a proven professional who delivers powerful results.
Most Requested Keynote Presentations:
Selling It Softly
Based on Sue’s popular book by this same name, this dynamic presentation leads direct sellers to increase success in selling, scheduling, and recruiting. This program leaves audiences feeling inspired to reach higher, and equips them with words to add impact to every sales presentation.
- Sue shows how selling is a way of serving others, and addresses the common misperception that selling is pushy.
- Sue shares the benefits of being more than a demonstrator, encouraging all to feel proud about being a sales professional. She shows how to make emotional connections by connecting products and services with what customers really want and need.
- Sue equips participants with four questions to rethink what they sell and how they sell it, leading customers to see beyond price to discover what makes a product priceless.
- The concepts in Sue’s book come alive and are relevant to each participant. Words and phrases are modeled as practical tools to create success.
This program will be adapted to meet the learning needs of either a general or leadership audience.
Dream Big and Start Small
Inspire your sales force to see possibilities like never before! In this program, Sue shares the turning points which led to her own dramatic increases in sales, recruiting, and leader development, and equips audiences with practical steps to create their own upward trends. She ignites audiences to turn dreams into decisions, by sharing concepts such as:
- How to put expectations to work to motivate and manage oneself.
- Changing business trends by unleasing the Power of a Poster.
- How to rise above talking about what a product is, to talk about what makes that product matter to the customer.
- Simple steps to master time usage when working in a home-based setting.
- Refreshing perceptions about company recognition and awards programs, turning them into a tool to create structure for successful achievement.
This program will be adapted to meet the learning needs of either a general or leadership audience.
Learning by Leading
Heighten interest in your company’s leadership opportunity, and equip your sales force with basic leadership skills. Sue shares her powerful story of building a 1500-person sales team that went on to sell $19 million in its final year, illuminating the fears and pitfalls she worked through every step of the way.
- Simple time-mastery habits that lead to greater joy and satisfaction.
- The five habits of remarkable recruiters, and how to make them your own.
- The proven five-step approach to recruiting success, and how to avoid the three most common recruiting mistakes.
- Discover how to bring out the best in yourself and others — no matter what your title.
- Connecting with your inner leader, and cultivating your passion to become more through the experience of direct sales success.
This program will be adapted to meet the learning needs of either a general or leadership audience.
A Note from Sue Rusch
What are some of the challenges your organization faces each day? If my expertise matches your business needs, let’s partner to create a program that’s right for you. Clients tell me they appreciate the extent to which I tailor my programs to match their unique needs. Tailoring, to me, is more than using your company’s terminology, product names, and company mission. It’s about getting to the heart of what’s keeping your sales force from reaching their highest potential. What is important to you is what is important to me.
If your meeting plans call for more than inspiration and instruction … let’s work together to create lasting impact.





