Sue Rusch, CSP, works with direct selling companies and field organizations to achieve dramatic improvements in sales, recruiting, and leader development. Known for building a high-performing $19 million field sales organization, Sue has blended significant field and corporate experiences to become a an invaluable strategic advisor and highly regarded speaker. Sue understands what it takes to create success in today’s marketplace. Her book, SELLING IT SOFTLY, offers a compelling look at the business of selling, equipping readers with brilliant strategies that can make an immediate difference.